HiNeon

HiNeon had a creative idea for neon signs and artwork, but faced many hurdles in its online business. We had to learn their business logic and vision, and the existing site code and features, and solve these challenges:

• Product discovery: HiNeon had many products, from pre-built patterns to custom scripts and letters. We had to make it easy for customers to find and filter products by size, color, price, etc.
• Product presentation: HiNeon’s products were artistic, but the site did not show them well. We had to enhance the product pages with features like zoom, rotate, and preview.
• Order management: HiNeon got orders from customers who wanted pre-made or custom signs. We had to create a system that would handle all the orders and let the client manage them well.
• Business transparency: HiNeon wanted to build trust with customers, by giving them clear information about their orders, such as status, tracking, and delivery. We had to implement a system that would update customers on their order progress.
• Business intelligence: HiNeon wanted to understand its customers’ behavior and preferences, such as what products they viewed, liked, bought, or left. We had to integrate a system that would collect and analyze customer data, and give the client reports and suggestions for improving their business outcomes.